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Sunday, August 10, 2008

Under Paid Advertising Service

I've been a NuffNang member for what I think has been over a year. Probably less, but it's still close to a year. For those who don't know about NuffNang, they're an advertising service that brings advertiser's(companies) and publisher's(bloggers) to a platform where they can meet. NuffNang is the middle man providing statistical results about the blogger's website to these advertisers. This way, advertisers could pick offer advertisements to be displayed on blogger's website. In return, bloggers gains income for these advertisements that are displayed. Advertisers on NuffNang include McDonalds, Digi Telco, AMP Radio Networks, Microsoft, Samsung and etc. So yea, pretty much that's good money for them.
So what happens when you register to NuffNang?Well, you get this simple javascript code that allows you to display ads. If you look on the upper left on my blog, you can see the text "ads by NuffNang" right under the advertisement. When you register yourself with NuffNang, they collect information from your users. Information such as the geographical location of your user, the time that they visited your website and the total number of visitors in day. So when advertisers go through a list of blogger's website, they're able to short list visitors according to their preference. For instance, if your blog visitors are mainly not from Malaysia, it's pointless for Digi to promote ads on your site as that is not the target group. Pretty much the system is fair for advertisers and bloggers.
If your blog has what it takes, NuffNang is able to provide you a range of advertisers to pay you to display ads. When you earning has reached RM50, NuffNang allows you to cash out your earning and they will send you a cheque. My only complaint is on the payout for it. Couple of months back, I've received my USD$100 from Adsense, but being registered to NuffNang for a long period, the following image will tell you how much i've earned to date. I've got the total earning and highest earning in that list highlighted as well. Quite sad I'd say.

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